With DICE’s Star Wars Battlefront II hitting store shelves this month on November 17 for PC and consoles, a month later there will be a possibility that the latest Battlefront entry will get a discount when Star Wars: The Last Jedi hits the cinemas next month.
Electronic Arts’ (EA) CFO, Blake Jorgensen, discussed in a recent investors’ call that Star Wars Battlefront II will probably get a discounted price around when the sequel for The Force Awakens releases to the public. It’s also worth noting that you should not expect any discounted price for Star Wars Battlefront II during Black Friday, however, there will be some retailers that might lower the price by choice.
And on discounting, let me just make it really clear right now so all you guys don’t have anything to write about on Black Friday. We bring the game out right before Black Friday so you will most likely not have discounts at Black Friday that we pay for. That doesn’t mean that you might not see some stores choose to discount games on Black Friday out of their own pocket.
We will most likely discount the game like we did last time around the movie launch, and maybe you’ll even see some selective discounts around the holidays, either Thanksgiving or Christmas. That’s the way the games business always has worked. And so if you see the title on discount, don’t read anything into that other than the fact that that’s the way you sell games in the holidays.
If you haven’t checked the awesome launch trailer yet, watch it at your convenience below: