The rise of multiplayer-only games started. We have seen the likes of Titanfall, Fortnite, Destiny 2, Overwatch, PlayerUnknown’s Battleground, and EA’s Star Wars Battlefront invading the digital and physical stores. And Ubisoft does not want to get left behind with the trend.
In a recent interview with EDGE (November 2017), Ubisoft CEO Yves Guillemot explained that the heavy investment in multiplayer-focused games was solely because it was “in demand” from players, and that they had ‘no choice’ but to give what the players wanted – mutliplayer-focused games.
“It’s the kind of game that is more and more in demand from players. As a company, we have to adapt to this evolution in demand. So it’s a question of generation: some people have been playing linear adventures, and they tend to want to continue to play that kind of game, even if they’re starting to be open to other types of games.
For each revolution or disruption, there are steps where you are in the middle and the new thing is not yet very interesting. The first people that try the game might say, ‘It’s good, but it’s not as good as I expected’ and sometimes they don’t want to try again. But after a while you improve the quality of this new experience, and you arrive at a level where the new people who try it love it. It always takes time to change mentalities. For us, we had no choice but to introduce the types of product that most of the customers, most of the players, wanted.“[/alert]
Ubisoft has made tons of multiplayer-focused titles recently such as For Honor and Ghost Recon Wildlands, and also an upcoming pirate-multiplayer title Skull & Bones. We have seen this change when Assassin’s Creed Unity‘s inclusion of a co-op multiplayer mode and a social hub.