In a recent call following EA’s Q2 FY2021 earnings, the game publisher was asked about the reason for pricing Star Wars: Squadrons with only $40.
Many gamers and fans of the Star Wars franchise were worried why the next big game is only priced $40. EA COO Blake Jorgensen happily explained the reason in the recent call.
Games all have different scales and most of our games right now have huge scale. We designed this game to really focus on what we heard from consumers, which is one of their greatest fantasies and that’s to be able to fly X-Wing fighter, TIE-Fighter and be in a dogfight and so it doesn’t have the breadth of some of our games but it is still an incredible game and so that’s why we chose to price it at a slightly lower level to also allow access to as many people as possible who had that Star Wars fantasy.
Jorgensen also said that this is not the first time that the company has priced a triple A title below the standard $60. In the case of Plants vs. Zombies games, they were focused more on the younger audiences, which meant they needed it to be affordable. Other games also did not have the depth of all the game modes that might be seen in a FIFA game.
CEO Andrew Wilson gave his own explanation about the pricing. The company felt that they needed to set the appropriate expectations.
This is a very deep and immersive game and that $40 felt like the right price point given the breadth of the game, very proud of what we are doing. We wanted it to be a wholly self-contained experience that was deeply immersive in that fantasy.
Star Wars: Squadrons to launch on Xbox One, PC, and PlayStation 4 this coming Oct. 2.