Game company Electronic Arts has now officially acquired game developer Codemasters with its $1.2 billion acquisition.
EA now owns the rights of several IPS that Codemasters has in its arsenal like Dirt, F1, Project CARS, GRID, and WRC. This adds to its own library of racing games like Need for Speed, Burnout, and Real Racing.
“This is the beginning of an exciting new era for racing games and content as we bring together the talented teams at Electronic Arts and Codemasters,” says Andrew Wilson, CEO of Electronic Arts. “Racing fandom continues to grow worldwide, and the franchises in our combined portfolio will enable us to create innovative new experiences and bring more players into the excitement of cars and motorsport. Our teams will be a global powerhouse in racing entertainment, with amazing games for players on every platform, and we can’t wait to get started.”
“Today is a landmark in Codemasters’ history, and an exciting day for our employees and players,” said Frank Sagnier, CEO of Codemasters. “The partnership with EA will enable our teams to take our highly-acclaimed franchises to new heights and reach a huge global audience through their player network. Together we can redefine the landscape of racing games to create even more compelling experiences for racing fans around the world.”
With this union, Codemasters will see significant growth opportunities for its franchises with access to EA’s network of more than 430 million players.
Source: Press Release
