LEGO and Epic Games have recently announced their partnership to “shaped the future of the metaverse”.
The new partnership between the popular toy brick maker and Fortnite developer has a focus on building a safe space for young players.
“The family-friendly digital experience will give kids access to tools that will empower them to become confident creators and deliver amazing play opportunities in a safe and positive space,” according to a statement from both companies.
Niels B Christiansen, CEO of The LEGO Group said: “Kids enjoy playing in digital and physical worlds and move seamlessly between the two. We believe there is huge potential for them to develop life-long skills such as creativity, collaboration and communication through digital experiences. But we have a responsibility to make them safe, inspiring and beneficial for all. Just as we’ve protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play. We look forward to working with Epic Games to shape this exciting and playful future.”
Tim Sweeney, CEO & Founder, Epic Games said: “The LEGO Group has captivated the imagination of children and adults through creative play for nearly a century, and we are excited to come together to build a space in the metaverse that’s fun, entertaining, and made for kids and families.”
The metaverse, according to Epic Games, is being reshaped on how people meet, play, work, learn, and interact in a virtual 3D world. Both companies will now combine their experiences in order to make sure that the next iteration of the internet will be designed to be a safe haven for kids to play in.
Epic Games and the LEGO Group have agreed to three principles:
- Protect children’s right to play by making safety and wellbeing a priority.
- Safeguard children’s privacy by putting their best interests first.
- Empower children and adults with tools that give them control over their digital experience.