Game studio Maxis has recently partnered up with popular makeup brand M•A•C Cosmetics for a special collaboration in the popular life simulation video game The Sims 4.
The collaboration has resulted into the very first makeup brand available in the game. This is the very first for the franchise since most of the time The Sims games would parody the brand names of products due to licensing issues. This time around with being partners with the popular makeup brand, it is possible for the game to include it.
This new content will be available as a free base game update. This will allow players to experiment with M•A•C looks in the game’s Create A Sim tool, which will allow them to customize every detail of their Sims, from their distinct physical features to their unique quirks and personality traits. The collaboration will allows them to use different kinds of looks with a broad spectrum of skin tones.
The video game is now available on PC, PlayStation 4, and Xbox One.
Source: Press Release