Apple Reportedly Scaling Back Sales Target for Vision Pro

Sources claim parts of the headset have ordered only few in number.

Apple has recently scaled back its sales target for the expensive augmented reality headset Vision Pro.

The Vision Pro was announced a month ago with big promises for Apple consumers. It had “outlandish” capabilities that shirk any other virtual reality headsets but it had one problem: its price. It costs $3499 to purchase one which made a lot of curious buyers back out. It did have promise though, but the price tag is just not worth it right now. There might be some changes soon with this new report from FT.

It was previously announced that Apple had set a target of 1 million units sold in 2024. However, a new report has revealed that current production issues have pushed back plans for a cheaper version of the headset.

It was revealed that the sources from Apple and Luxshare are expecting to make fewer than 400,000 units in 2024. Luxshare is the Chinese manufacturer that will assemble the Apple Vision Pro. Other sources claim that the company has only asked for enough parts to produce 130,000 – 150,000 units in 2024. These were Chinese suppliers of specific parts that are used in the expensive headset.

FT claims that two parts of the headset are difficult to produce. These components are the two micro-OLED displays for each eye and the outward facing lens.