EA Sports has now revealed the Madden NFL 23 Cover Athlete for this year.
Madden NFL 23 Cover Athlete is Legendary Coach
The new Madden NFL 23 cover athlete for this year is actually not a player for American Football, but one of the legendary personalities of the sport. It is none other than Coach John Madden as this reveal celebrates his legendary career in sport and entertainment. June 1 is a special date as well since it commemorates the very first launch of John Madden Football on June 1, 1988.
Three Different Covers
Coach Madden has now returned as the Madden NFL 23 cover athlete for the first time in more than two decades. It also honors his legacy for the next generation of Madden games.
There will be three unique Madden NFL 23 covers that will pay tribute to a different chapter in Coach Madden’s unforgettable life. Madden NFL 23 All Madden Edition will feature artwork created by a popular artist in sports culture, Chuck Styles.
“As someone who grew up loving football, playing in the suburbs of West Philly, it’s a full circle moment to now be able to contribute to the culture of the sport by honoring an icon like John Madden, who has influenced generations of football fans through his passion for football and unmistakable energy, through my art,” said Styles.
The additional key art celebrates Madden’s time as a legendary NFL broadcaster. He is known to bring the “BOOM”, and his career as one of the most beloved and respected coaches in history.
When Madden NFL 23 launches later this summer, players will first experience two versions of Coach Madden leading opposing teams of All Madden athletes facing off in the 1970s Oakland Coliseum. Coach Madden’s voice also returns during the game in remastered audio clips.
Donation in Honor to Coach Madden
To celebrate #MaddenDay, EA has announced an update on the $5 million John Madden Legacy Commitment to Education. This is to honor Coach Madden.
EA will commit $2.5 million of the John Madden Legacy Commitment to Education to support programming over the next five years for these nonprofit organizations like College Track, Mission Bit, StreetCode Academy, and Girls Who Code.
The remaining $2.5 million will be going to the creation of the EA Madden Scholarship in partnership with UNCF or United Negro College Fund. This will support students at 12 Historically Black Colleges and Universities to graduate college prepared for the next step in their career.
“Coach Madden was a lifelong believer in the importance of education, and we’re privileged to support these amazing organizations that are creating opportunities for the next generation to pursue their dreams in his honor”, said Cam Weber, EA SPORTS EVP and GM.
The John Madden Field
The John Madden Field has been given an official dedication ceremony to honor Coach Madden’s impact on EA at the company’s global headquarters in Redwood City, CA. It will be opened by EA CEO Andrew Wilson and Madden NFL Executive Producer Seann Graddy, together with representatives from the Madden family and many EA employees.