Game company Sony Interactive Entertainment recently revealed the PlayStation Studios opening animation.
PlayStation Studios opening animation details
The opening animation will appear every time in upcoming first-party PlayStation titles. It looks pretty sleek with images featuring familiar characters from previous games like Kratos, Nathan Drake, Aloy, and many more.
Here is what the caption of the video says:
Introducing PlayStation Studios, the new brand name for all of your favorite exclusive PlayStation games.
SIE senior vice president and head of global marketing Eric Lempel stated:
We are really excited about this. Over the last few years — and even the last decade — the strength of the titles coming out from our studios has been stronger than ever. We have been thinking about how we unite all of these great games under one brand, and really the purpose of that is to make the consumer understand that, when they see this brand, they’re getting ready for a robust, innovative, deep experience that they’ve come to expect from games coming from PlayStation. So we came up with PlayStation Studios.
You’ve seen the animated asset that will exist primarily during the beginning of our titles, but the brand will exist in a lot of different places. There are different, shorter animations that will exist in trailers… It will exist in advertising. It will be in any other creative assets, such as the game packaging and the game discs themselves.
We think this is a good way to let consumers know that, if they see it, then the quality games they’ve come to expect from us are here. And this brand will exist for well-known existing franchises, as well as brand new franchises that we have yet to explore.
Expect to see this opening animation in the coming first-party games in the future.
Source: GameIndustry.biz