Sony and KIRKBI Officially Announce Investment in Epic Games for Metaverse

A billion dollars worth of investment each!

Epic Games has recently announced in a blog post that it has gotten investment of $2 billion from both Sony and KIRKBI to build the metaverse.

Sony Group Corporation and KIRKBI, the family-owned holding and investment company behind The LEGO group have invested $1billion respectively to Epic Games. According to Epic Games, all three companies highly regard both creators and players, and plans to create a new social entertainment exploring the connection between digital and physical worlds, aka metaverse.

“As a creative entertainment company, we are thrilled to invest in Epic to deepen our relationship in the metaverse field, a space where creators and users share their time.” said Kenichiro Yoshida, Chairman, President and CEO, Sony Group Corporation. “We are also confident that Epic’s expertise, including their powerful game engine, combined with Sony’s technologies, will accelerate our various efforts such as the development of new digital fan experiences in sports and our virtual production initiatives.”

“Epic Games is known for building playful and creative experiences and empowering creators large and small,” said Søren Thorup Sørensen, CEO, KIRKBI. “A proportion of our investments is focused on trends we believe will impact the future world that we and our children will live in. This investment will accelerate our engagement in the world of digital play, and we are pleased to be investing in Epic Games to support their continued growth journey, with a long-term focus toward the future metaverse.”

“As we reimagine the future of entertainment and play we need partners who share our vision. We have found this in our partnership with Sony and KIRKBI,” said Tim Sweeney, CEO and Founder, Epic Games. “This investment will accelerate our work to build the metaverse and create spaces where players can have fun with friends, brands can build creative and immersive experiences and creators can build a community and thrive.” 

All three companies believe that the metaverse is the next step in gaming and content creation connecting to the physical world. With this, this would prepare them for that next step.