The FIFA Series Is Possibly Getting A Rebranding

Is it following in the footsteps of PES?

EA has recently posted a blog wherein they are lauded their successful launch of FIFA 22. While there isn’t much to say regarding their “success” the blog does make one thing clear, EA is now possibly exploring the idea of changing the title of one of their most successful IPs, “FIFA”.

EA SPORTS Group General Manager, Cam Weber, stated that they are “reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world.”

So it basically means that EA is trying to break everyone’s expectations that next year their football game will be called FIFA 23. Though while the name may be changing it doesn’t mean that anything else will change so players can still expect the same set of licensed clubs and footballers.

Cam goes on to say “Through years of building our global franchise, we also know that authenticity is essential to the experience.  That’s why we focus so much energy on the collective strength of over 300 individual licensed partners that give us access to 17,000+ athletes across 700+ teams, in 100 stadiums, and over 30 leagues around the world.  We continually invest in the partnerships and licenses that are most meaningful to players, and because of that, our game is the only place you can authentically play in the iconic UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores, Premier League, Bundesliga, and LaLiga Santander, among many others. The breadth of our partnerships and our ecosystem of licensed content will enable us to continue to bring unrivaled authenticity in our EA Sports football games, now and for many years to come.”

There really isn’t any reason for EA to change the name of its FIFA IP at least to us in Sirus Gaming especially when you consider how much history the name is steeped in.

FIFA is a series of association football video games developed and released annually by Electronic Arts under the EA Sports label Listed in Guinness World Records as the best-selling sports video game franchise in the world, the FIFA series has sold over 325 million copies as of 2021. It is also one of the best-selling video game franchises.