Electronic Arts CEO Andrew Wilson recently shared some numbers in an investor’s call related to EA Play’s subscribers.
According to Wilson, the company has seen a rise in the number of subscribers with their popular subscription service. The numbers have doubled, in fact, almost 13 million users now by the end of December 2020.
Last September 2020, EA Play had 6.5 million users at that time and in just three months, that number almost doubled. In previous times, EA needed 18 months for their subscribers to rise from 3.5 million to 6.5 million.
Wilson revealed that the reason for this sharp rise was due to their partnership with game company Microsoft to include EA Play with Xbox Game Pass Ultimate last November 2020. This was also meant to integrate with the PC version of Xbox Game Pass in December 2020, but got delayed to 2021.
“We’re also expanding our lead in subscriptions,” Wilson told investors.
“The groundbreaking integration of our EA Play service with Microsoft Game Pass has accelerated our subscription business, with nearly 13 million players now active in our service across four platforms: Xbox, PlayStation, Steam and our EA client. With more players valuing the subscription model and with our scale across platforms and content, we are building a strong growing business with recurrent revenue. We also have new streaming players joining our network through Xbox cloud gaming, with Game Pass Ultimate and other partners. And we are committed to advancing cloud as a meaningful part of the future of the gaming ecosystem.”
Source: VG247