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    VR and AR Market Currently Too Small for Xbox It Claims

    By Christian PepitoJune 19, 20232 Mins Read
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    Xbox Game Studios Head Matt Booty says Xbox games that it needs to reach 10 million players to be successful.

    Booty recently spoke in an interview with The Hollywood Reporter to state that Xbox Games need to reach around 10 million players to make it successful.

    VR AR Market Still Not Priority

    “I think for us, it’s just a bit of wait until there’s an audience there,” he said. “We’re very fortunate that we have got these big IPs that have turned into ongoing franchises with big communities.

    “We have 10 games that have achieved over 10 million players life-to-date, which is a pretty big accomplishment, but that’s the kind of scale that we need to see success for the game and it’s just, it’s not quite there yet with AR, VR.”

    Xbox Chief Phil Spencer got bad criticism way back in November 2019 when he commented about the VR platform. Some think that his statement felt like he was being dismissive of the technology. He called it niche and isolating which does not fit with his vision of gaming which is a communal pastime. He claims that when it came to customer feedback, none of the customers are asking for VR.

    Spencer did clarify later that he does love that the games industry is pioneering in different fields. It is just that VR is not their focus. It seems later on, Xbox still continues to not get involved with VR and focus more on their games.

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    Christian Pepito

    Meet our dedicated gaming news writer, a true aficionado of hardcore JRPGs, PS1 Classics, and the thrill of stealth-action games. He enjoys playing the games he collects, friendly or competitive tabletop card games, and is constantly on the quest for the ultimate ramen experience.

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