2K Games has recently announced GameStop Exclusive NBA 2K23 Dreamer Edition and its cover star.
According to 2K, the new Dreamer Edition cover star is J.Cole, a Grammy Award-winning multi-platinum hip-hop artists and certified baller. This will be only exclusively available at GameStop in the US and Canada. This is only for PS5 and Xbox Series X/S versions of NBA 2K23.
“NBA 2K has long been a place to discover new musical talent through their game and continues to be a gold standard for showcasing all things basketball culture,” said J. Cole. “It’s been an amazing journey to not only appear on a cover of this year’s game, but to be part of the MyCAREER storyline, soundtrack and bring the DREAMER brand into NBA 2K. There’s also more to come, so watch out for all things Dreamville and DREAMER brand drops during Seasons and for Bas and Elite in this year’s MyCAREER story.”
“The sheer scale, depth and talent featured in this year’s MyCAREER creates an unparalleled experience within NBA 2K23,” said Alfie Brody, Vice President of Global Marketing Strategy at NBA 2K. “At the top of that list of talent is our first cover star who truly sits at the intersection of basketball and music. Bringing a visionary like J. Cole and DREAMER into the creative process for both the game and the soundtrack showcases the pillar of culture that NBA 2K23 has become.”
Details about the new MyCAREER experience in NBA 2K23 were revealed. It will include the largest and most involved storyline in franchise history. It starts after the NBA Draft and challenges the players to balance their performance in the NBA, while navigating their off-court career through music, fashion, and business. Players will meet characters like Dreamville musicians Elite and Bas to help them befriend J.Cole.
NBA 2K23 launches on September 9, 2022 for PC, PS4, PS5, Nintendo Switch, Xbox One, and Xbox Series X/S.